Answers:
GATHERING REQUIRED INFORMATION
It’s important to be prepared before you contact printing or graphic design suppliers. Some of the information you can bring to a designer/printer includes:
A description of your products and/or services
A definition of your target markets and your target customers
An outline of the benefits you are offering, the problems you solve
Proof of the capabilities of your business and its products or services: years of experience, number of satisfied customers, testimonials or references.
What you expect the brochure to accomplish: introduce your business, its products or services, bring in orders, serve as a reminder
Any existing branding materials, including your business card and websites (to ensure a consistent brand experience).
Decide what you want to say and who you want to say it to:
Be direct, as if actually speaking with a potential client.
Talk about their needs, not about yourself.
Don't try to say too much at once, the message will get lost. Be focused.
Prepare contact information that should be included on the brochure.
F ind examples of brochures from other companies that you like.
WORKING WITH A SUPPLIER
Once you have gathered the required information, you will need to work with suppliers to design and print your brochure.
Select your supplier(s): You will usually need two suppliers - a creative design firm and a printer. Meet with them to discuss your objectives, needs and budget. Make sure they understand your requirements. Often the creative design firm can recommend a printer or may be able to include printing costs in their quote and deal with the printer on your behalf.
Discuss ideas with your supplier: Share all of the information that you gathered with the creative design firm. You may also want to incorporate your own creative ideas for the design.
Consider which shapes, images, colors and materials you think will best represent your business.
Think about how your brochure will be used by your client. You can decrease the chance of it getting thrown away by including a calendar, recipe, or tips relevant to your business.
Talk about techniques that will motivate people to open the brochure. Don’t just cover the front page with a business logo; sell potential customers on the value your business offers.
Listen to ideas from your suppliers (they are the experts) and answer your supplier's questions.
Review proofs: Your supplier should prepare a proof of the brochure for you to review. Some suppliers will do a few different concepts for you to choose from (depending on what was agreed to in your contract).
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