A comprehensive approach that companies can follow to trust and use data as an important differentiator is the concept of adaptive.
In the comprehensive paradigm, a strategic plan consists of three main parts that are static and linear in nature, namely the analysis of the company's current position, the desired position in the future, and the plan of activities that need to be carried out to achieve that future position. Meanwhile, in the adaptive paradigm, the future is believed to be difficult to predict because the company's position in the future will also be uncertain that it will be able to be at a certain point according to the initial goal, so from the current position, it is necessary to simulate situations that may be faced, risk mitigation, and how the company plans to deal with these situations more agilely. Through this approach, companies are required to be better able to read what is happening in the market due to increasingly strong interactions and interplays between political, economic, technological, social, regulatory, and environmental factors. Thus it can be a differentiator. A paradigm and behavior transition of organizational leaders who previously focused more on problem solving, growth projections according to the targets set by the company owner, and comprehensive strategic planning, to shift the focus more to problem framing, simulations of possible situations along with risk reduction efforts and an agile adaptive strategy approach to responding to developments in the market. therefore, the adaptive approach is the most appropriate approach used to see the situation comprehensively and become the differentiating value of the company.
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