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D. Customer Perceptions
Perception is how we see, hear or understand a situation. No two people see a situation exactly the same! A customer does NOT always think the way you do. S/he may therefore not see a situation the way you do. Always check to see what the customer is thinking. Never make assumptions!​

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Answer:

Consumer perception is defined as a process by which consumers sense a marketing stimulus, and organize, interpret, and provide meaning to it. ... The marketing stimuli may be anything related to the product and/or brand, and any of the elements of the marketing mix.

Explanation:

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