Across 6. Another form of social media 7. Often sent with a press release to introduce it 9. A group of specific promotional activities built around a particular theme or goal 13. The way of presenting your business to your customers 14. The process you use to make potential customers aware of your product or service 15. A "give-away" item or gift Down 1. An agreement between a supplier and retailer granting the retailer rights within a specific geographical area 2. The practice of combining the price of several different services into one price 3. Making a product available at as many sales outlets as possible 4. How a company chooses to combine the Five P's 5. The reasons that a customer may be reluctant or cautious about buying
