Why is it important in a business firm to conduct marketing research ​

Sagot :

Answer:

Market Research reduces the risk of product & business failure. ... Therefore it is invaluable that businesses make informed decisions using accurate and up-to-date market information. This market understanding is critical to providing products that consumers want in sufficient numbers to achieve commercial success.

Answer:

Market Research reduces the risk of product & business failure. ... Therefore it is invaluable that businesses make informed decisions using accurate and up-to-date market information. This market understanding is critical to providing products that consumers want in sufficient numbers to achieve commercial success.