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Persuasion • A persuasive paragraph intends to convince readers to do or believe in something. Many writing genres such as critiques or reviews, reaction papers, editorials, proposals, advertisements, and brochures make strong use of persuasive paragraphs to state opinions and to influence others. • Knowing how to write a persuasive paragraph allows you to express your personal conviction or opinion about an issue or topic and make the readers agree with or adopt your conviction or opinion. There are three common techniques that you can use in developing a persuasive paragraph: – Using evidence – Giving examples – Attacking an opposing view • Using Evidence • You can use strong evidence such as facts and statistics, statements of expert authorities, and research findings to create impact and establish credibility. Readers will more likely be convinced to side with your position or agree with your opinion if it is backed up by verifiable evidence.
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