Sagot :
Explanation:
1. Create concrete goals and choose the right KPIs with your clients to plan the best festival possible.
What are the top three music festivals, past or present, most similar to your ideal event? What things do you love about those festivals and want to include in your own design? What things do you dislike about those festivals and want to stay away from?
When your attendees leave the festival, what are the two main things you want them to say to friends about it the next day?
Why is it important for you and your company to put on a music festival instead of a different event type? Why is it important to do it now instead of later in the future?
2.Understand budget constraints.
Learn where to splurge or save your client’s existing budget without sacrificing event quality.
Opt for single-day events instead of entire festival weekends if it’s their first time. Book up-and-coming artists who have opened for the more expensive artists on your client’s dream list. Shave off marketing spend with strategic ad testing and online community building instead of print materials or brand ambassador tactics.
Invest in the perfect venue to enhance attendee experience and set up future versions of the event for success since most music festivals maintain the same location throughout their existence.
3. Make an event timeline for your festival.
Begin planning the event six or more months in advance. Secure big picture items such as festival goals, theme, and musicians three to six months out. Solidify details such as caterers, permits, and extra activities one to three months out. Leave important yet smaller, one-off tasks such as parking organization and festival map printing until one month out.
4. Obtain the right license and insurance.
Research city permit requirements as there may be more than one for your location. Ask your venue if they are zoned for entertainment, industrial, or retail as that will make a difference in your license selection. Always consult an attorney before your purchase event insurance. Plan to purchase insurance that covers weather-related incidents for outdoor music festivals and any possible onsite injuries for attendees, staff, or performers.
5. Identify your audience to plan the best festival for them.
Ask your clients for any documentation they have about their main target demographics and get their input as to who they picture will attend this event. Analyze your client’s existing social media following to create a target persona for your festival. Build your agenda around their biggest supporters to ensure high attendance within their existing network.