Answer:
7 Tips for Conducting a Competitive Product Analysis
There are many dimensions to a competitive analysis - market and leadership evaluations, sales and marketing assessments, and, of course, in-depth reviews of competitors’ products. A competitive product analysis is an evaluation and comparison of your competitors’ products and how your own products stack up. A thorough competitive product analysis involves looking at many dimensions, including functionality, reliability, and use cases. Whether you’re starting from scratch or updating an existing analysis, this can be a large undertaking, so here are a few tips to focus your efforts and get maximum impact from your work.
- Start with the Flagship Product
- Start with the Flagship ProductBenchmark Your Own Products
- Start with the Flagship ProductBenchmark Your Own ProductsGo Deep on the Website
- Start with the Flagship ProductBenchmark Your Own ProductsGo Deep on the WebsiteWatch Videos
- Start with the Flagship ProductBenchmark Your Own ProductsGo Deep on the WebsiteWatch VideosGet the Real Story from Customers
- Start with the Flagship ProductBenchmark Your Own ProductsGo Deep on the WebsiteWatch VideosGet the Real Story from CustomersInclude Marketing, Not Just Product
- Start with the Flagship ProductBenchmark Your Own ProductsGo Deep on the WebsiteWatch VideosGet the Real Story from CustomersInclude Marketing, Not Just ProductTrack Changes to Identify Product Direction
