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In addition to enhancing brand awareness, creating a message that will stick in a listener's memory, jingles serve one other crucial purpose: attracting customers. A clever, unique, and memorable jingle can create a bond with a listener, making her feel an emotional connection to your brand, your products, and your services. When your jingle is pleasing to listen to and full of vital information listeners want to know, you can easily create a new customer base with a few simple lines of song.
As an advertising method that has stood the test of time, jingles offer many advantages to marketers willing to take the plunge. As a simple, classic method of advertising, jingles associate your brand with a source of information, providing a memorable way for your customers to learn more about what you have to offer. Whether your jingle is something short and sweet or a little longer and more informative, the right jingle can make a world of difference in your advertising strategy.
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