Why do cooperatives need to improve their products and services they offer to their members

To be successful, a cooperative needs at least to maintain its volume of member transactions. With increased competition, it can do this only through continual improvements in services while maintaining competitive prices. ... Input supply cooperatives may provide goods on credit, to be repaid after harvest.

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Improving the products and services rendered in a cooperative is a strong foundation of trust among members towards the organization. It further increase satisfaction among members to maintain their loyalty on the cooperative they belong to. Another thing is, a good service and product offered signifies strong commitment thus ensures prosperity within the cooperative.

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