Answer:
William Morris believed people should be surrounded by beautiful, well-made things. This vision inspired the emergence of the Arts and Crafts movement in the 1860s. Morris's lectures and essays on art and his rediscovery of traditional craft techniques helped spread the movement, as did the decorative designs and products from his company: Morris, Marshall, Faulkner & Co.
As a diverse international movement, Arts and Crafts encompassed many characteristics. There was no single manifesto and no one style to which it adhered. Several Arts& Crafts guilds, organizations, and schools helped fuel the movement.
The core characteristics of the Arts and Crafts movement are a belief in craftsmanship which stresses the inherent beauty of the material, the importance of nature as inspiration, and the value of simplicity, utility, and beauty. The movement often promoted reform as part of its philosophy and advanced the idea of the designer as craftsman.
Image: The entrance hall at Wightwick Manor incorporated many Art and Crafts elements including Morris designed fabric on the wing chair.
