B. A. testimonial B. Glittering generalities 1. A device to make the public follow the majority or the crowd 2. It uses virtue or words which may have a vague meaning that affects emotion rather than reason 3. A device that uses negative words to create unfavourable opinion 4. A device that asks the idolized personality to endorse the product. 5. It uses word that frightens the consumer for them to buy the product. C. Bandwagon D. Name calling E. Appeal to fear